Dig Magazine — Blog — Style & Energy

When my partner and I first started Chokolat Creme, we were focused on making a profit. Yea, fashion was our heart, but we were caught up in what sold versus what was in our soul. We sold garments that sometimes weren't exactly our style but were popular within the fashion industry. We weren't true to our art. It got to a point where we got sick of Chokolat Creme. It was a carbon copy of every other online boutique in cyber space. Our disappointment in Chokolat Creme forced us to back away from it and regroup. After experiencing this reality with Chokolat Creme, I could truly empathize with music artists who felt they had to compromise their art in order to be marketable and make money - it's a disgusting feeling.

After we got the chance to take some time away, we came back to the drawing board with creative ideas that reflected us. We wanted to leave our mark on the fashion industry. We wanted our apparel to be commanding. From then on we decided to create what was in our spirit. We began creating t-shirts that had powerful images and messages on them. We didn't care who liked them or who didn't. As long as we were true to our sense of style and beliefs, nothing or no one else mattered.

So here we are today being featured in magazines (see links to the articles below) and presenting a new line of t-shirts (The Conscious Collection) at Baton Rouge Fashion Week (Feb 22-27). We are excited to show our audience what is really in our heads and hearts.

No matter where Chokolat Creme leads us, we are already successful and accomplished because we are no longer bounded by earnings. We are creating what we want and being authentically us - we ain't frontin!

Ain't No Future In Yo Frontin - MC Breed

https://digbr.com/this-week-in-dig-2-17/

https://digbr.com/behind-the-runway-digs-spotlight-on-the-designers-of-fashion-week/

https://digbr.com/fashion-statement-local-designer-brings-message-to-baton-rouge-fashion-week/

- Samjah Iman